The organization also helps companiesto establish increased business value by using advanced analytics and big data processes such as embedded predictive models and automated decision making to enhance Process Performance and Process Management.

BusinessMinds assists businesses in the initiation of BI and analytics strategies which allows them to align all stakeholders on one agile roadmap for common end goals to achieve business objectives. Having this strategic alignment across the business from the outset results in all business units being supportive of initiatives, avoids duplication, and reduces the ‘silo effect’ or lack of understanding between departments. Discussing how BusinessMinds’ services benefit their clients, Laura says, “We know exploring the data you have will lead to the discovery of patterns and new insights you previously didn't know, such as new customer segments, customer behaviours, predictors of churn, and root causes for inflated bottom line costs. We are here to help you not only to find those patterns but also take the appropriate action to address them to add value.”

Businessminds has acted as a bridge between business problems and data and analytic solutions to help clients identify areas where the most value can be achieved

When considering the inimitable and unique features of the company, BusinessMinds know their undivided attention to business value, best in class consultants and services, and their vendor independent nature make them distinctive in the market. Elaborating on their vendor independent nature, Laura adds, “We do not align ourselves with particular toolsets so we can work with our clients’ existing data sets and tools to gain the best value from the data you already have without the need for additional technology investment.”

BusinessMinds plans to widen their range of applications related to Big Data and Advanced Analytics such as cyber security, fraud Detection, just-in-time inventory and mobile management.