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Bernard Ong, Assistant Vice President, Data Scientist, Ent and Anjna Kumar, Vice President, Data & Analytics and Judith Shepherd, Assistant Vice President, Ent
LFD is comprised of many strategic partners, broker dealers, and over 300,000 financial professionals who provide clients and investors with Lincoln’s broad portfolio of retirement and insurance solutions. LFD had the foresight to build out a Data & Analytics (D&A) team eight years ago, to help drive sales effectiveness. Since then, Lincoln’s D&A team has been on a journey to build clean, consistent and accurate data for analytics purposes. Partnering closely with Lincoln’s IT team, the business revamped its data governance processes to target sales pipeline data as a priority.
In this “Black Swan” scenario, the best recourse to address a surprising event with a potentially significant impact was to wait for new data to come in. This is where “small data” analysis became even more critical to the business