APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Big Data
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Big Data
    Editor's Pick (1 - 4 of 8)
    left
    How Have Recent Advancements in Big Data Been Impacting Businesses?

    Marc Solomon, CIO, Bvn Architecture

    When Science Fiction Becomes Science Fact: An Industry Embracing Monumental Change

    Stephen Barnham, Senior Vice President & Chief Information Officer, Metlife Asia

    The Inherent Necessity of Big Data as a Strategic Factor

    Esteban Remecz, CIO, Asia Pacific, ZF Group

    Big Data and Credit Scoring in Indonesia

    Darmawan Zaini, Chief Technology & Product Officer, UangTeman

    Experience on Data Analytics

    Kee Siang Lee,

    Building a Smart City by Better Connected World

    Barry Lerner, South Pacific Regional CIO, Huawei Technologies

    Survival of the Fittest in a Data-Driven World: The Secret is in your Software

    Jason Jackson, Field CTO and Director, Advanced Field Engineering, Pivotal APAC

    Big Data Initiatives need Innovative Thinking to Make Things Happen

    Kah Chai Tan, Group CIO, Sime Darby Berhad

    right

    Analytics to Power the Next Agriculture Era

    Martin Darling, VP, APJ - MapR Technologies

    Tweet
    content-image

    Martin Darling, VP, APJ - MapR Technologies

    Headquartered in United States, MapR Technologies is the provider of the only Converged Data Platform, which delivers distributed processing, real-time analytics, and enterprise grade requirements across cloud and on-premise environments, while leveraging the significant on-going development in open source technologies including Spark and Hadoop.

    While farming doesn’t look like a high-tech field on the surface, agriculture makes use of some incredibly sophisticated tools, including fertilizers, tractors, and biotechnology. Although computing is often associated with traditional office work, laptops and smart phones have actually invaded the agriculture space and have become as important as shovels and plows to the farmer.

    Farmers too are increasingly adopting sophisticated technologies,   especially big data, to monitor their fields and improve their productivity and environmental impact. With an expected global population of over 9 billion by 2050, big data could actually power another Green Revolution and help farmers feed us all despite increasing challenges.

    The Data Farm: a powerful recommendations engine

    Check Out: Top Agtech Companies

    In the past few years we have seen many initiatives and projects using the power of data and analytics to better monitor and improve many aspects of agriculture.

    Some of these projects have proven very innovative and successful in applying big data to farming. in Vivo and Soil Big Data .Org   are great examples of how the agriculture industry throughout the world can take advantage of the vast amounts of data coming from a great number of sources (weather, soil, crops,…).

    While, to most people, weather is the quintessential “safe” conversation topic, in agriculture it can mean the difference between a successful harvest or going bankrupt. One bad winter, or one bad storm, can mean the loss of an entire business. This makes weather data extremely valuable, and it is in part why IBM has agreed to acquire most of the assets of The Weather Company (the company behind The Weather Channel and Weather Underground).

    By aggregating lots of data from many different sources also enables farmers to power strong recommendation engines. For example, it becomes easier and more accurate to tailor recommendations regarding individual plants. The use of big data can show farmers where exactly to plant on their fields in order to achieve the best yields, based on both current and historical data.

    These kinds of tools can also analyse nitrogen levels in soil over time, allowing farmers to plan the amount of fertilizer they’ll need for their crops.

    While such solutions have the potential to help individual farmers track the best conditions and plan accordingly, the real power will come from aggregating all this data across regions, countries, continents, and even the whole planet. Data analytics have the power to create a global recommendation engine, based on a holistic approach that would aggregate data from all possible sources. Ultimately, we could add a layer of predictive analytics that could help us anticipate potential famines in some parts of the world, or for example identify regions where we could improve water consumption allocation in anticipation of an unusual dry period.

    In particular, the ability to predict possible crop failures and increase yields while spending less money will prove irresistible to most modern farmers. With the right technology, farmers could double their output and feed the 9 billion people living on Earth just a few decades from now.

    Addressing the data privacy issue

    While small-scale farmers are generally friendly to most city slickers, large-scale agriculture is a competitive business. Corporate farmers are looking to gain an advantage over their peers, while keeping other farmers from doing the same to them.

    While gathering data is slowly becoming vital in driving efficient farming strategies, it is important to educate farmers about the importance of securing their assets and avoid having their data falling into the wrong hands.

    But this doesn’t mean keeping all information secret. Farmers need to find the right balance between managing the privacy of data specific to their fields, and sharing information that can be beneficial for the whole industry. 

    We start to see interesting initiatives in this domain as giants such as Monsanto get into big data themselves. The company could influence big data farming the way it already has for GMOs, which has initiated reactions from farmers.

    Farmers couldindeed remain competitive by promoting open information. Aaron Ault of Purdue University’s open Ag technology group called farming the original open source community, citing how farmers taught each other how to use new technologies and information.

    Projects like the Open Ag Data Alliance could serve as a counterweight to big companies like Monsanto and John Deere. At the same time, commercial operations could make use of the data while still giving back to the community in much the same way Google relies on Linux and other open source software.

    You may not think of big data as the hero that can save our planet, but improving farming through the optimisation of both processes and resources to feed 9 billion people could be a game changer for our future. Big data and analytics can help both farmers and world citizens to survive. 

    Check Out : TOP AGTECH STARTUPS Check This Out:- Top AgTech Solution Companies
    tag

    Big Data

    AgTech

    Startups

    Hadoop

    Predictive Analytics

    Biotechnology

    Weekly Brief

    loading
    Top 10 Big Data Solutions Companies – 2023
    ON THE DECK

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Digital Hands, Human Focus: Rethinking Productivity with Automation and AI

    Digital Hands, Human Focus: Rethinking Productivity with Automation and AI

    Samuel Budianto, Head Of Information Technology, Time International
    Transforming Cybersecurity Leadership in Critical Industries

    Transforming Cybersecurity Leadership in Critical Industries

    Joel Earnshaw, Senior Manager, Cybersecurity, Perenti
    The Blueprint behind Modernizing Branch Networks

    The Blueprint behind Modernizing Branch Networks

    Ronaldo S. Batisan, Senior Vice President - Branch Channel Management Head Of Union Bank Of The Philippines
    The Blueprint behind Modernizing Branch Networks

    The Blueprint behind Modernizing Branch Networks

    Ronaldo S. Batisan, Senior Vice President - Branch Channel Management Head Of Union Bank Of The Philippines
    Meeting Business Travel Demands with Intelligent Platforms

    Meeting Business Travel Demands with Intelligent Platforms

    Zamil Murji, Chief Technology Officer, Corporate Travel Management – Asia
    From Friction to Function: How Winc Turned Customer Feedback into Business Growth

    From Friction to Function: How Winc Turned Customer Feedback into Business Growth

    Cara Pring, Digital & Cx Director, Winc Australia
    Why Contact Centres are Becoming Strategic Hubs for Social Insight

    Why Contact Centres are Becoming Strategic Hubs for Social Insight

    Cindy Chaimowitz, GM Wholesale & Customer Service and Karen Smith, Head of Customer Service, Foodstuffs North Island
    Why Compliance Needs a Seat at the Strategy Table

    Why Compliance Needs a Seat at the Strategy Table

    David Koh, Head, Legal & Compliance (Singapore) and Operational Risk Management Country Lead, Perpetual Limited
    Loading...
    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://bigdata.apacciooutlook.com/cxoinsights/analytics-to-power-the-next-agriculture-era-nwid-3256.html