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Often, enterprises treat big data and analytics projects as "yet another IT project", employing existing IT resources. Such investments have a high probability of failure. Singapore-headquartered Azendian believes in a different approach. Data analytics projects should originate in boardrooms, pave the way for enterprise transformation projects, and should be treated as such. Valerie Nathan, Executive Director of Azendian, shares that successful analytics implementation projects are essentially organization transformation projects. Azendian services help organizations understand the real business challenges and transform themselves to leverage data-driven insights for business decision making.
There is still some confusion over big data and analytics in the market and the benefits they bring. "Analytics helps the organization by providing it with new insights and foresight for organization transformation. From our experience, these techniques help organizations to enhance their revenue, optimize resource use, and manage risk more effectively. In short, we help organizations increase revenue, improve profits, reduce risk with analytics," says Valerie. The company drives organizational strategies towards analytics use cases and not technologies to measure RoI.
For Azendian, data science is also an art. Advanced analytics generate new insights providing organizations with different responses to different questions, of which were not typically raised in the past. For example, an attrition prediction capability would traditionally require the number of people that have resigned current open positions and the cost to close them.
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We help organizations increase revenue, improve profits, reduce risk with analytics
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