Mobiquest: Setting up the Mobile Big Data Platform

Vineet Narang , CEO

With the proliferation of smartphones with consumers and employees alike, mobility has been one of the most path breaking technologies to have emerged in the last decade. The past two years in particular have been quite productive for the industry, with Big Data’s influence growing through advancements in the sector. The evolving hardware in smartphones today has also created a great demand for advancements in the mobile platform. This has had the companies encompassed by the mobile sector preoccupiedin an unending quest for innovations in the mobile platform technology.Mobiquest is one such innovator of this unique vertical that was focused on delivering the mobile loyalty & Analytics platform through the support of Big Data.
Started in 2008, Mobiquest’s ascent into the market was through its flagship mobile data analysis platformm’loyal, which took two years to complete development and hit the market. Through m’loyal,Mobiquest wanted to accomplish the task of delivering the concept of POS data capture and mobile loyalty to the retail market which at the time was unaware of these ideas and were impervious to it.

Mobiquest managed to break m’loyalinto the market and its introduction illuminated the retail sector on the prospects of POS and the loyalty which later went on to aid them to a great extent in understanding the mindset and requirements of the clients. Despite the platform’s earlysuccess, getting it to the mainstream market was quiet the daunting task says Vineet Narang, CEO, Mobiquest. “On one hand it was a challenge to create & develop the market for a new concept, but on the other hand it showed us the huge potential and an open market space for the right DIY Loyalty platform,” Vineeth adds.