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Ever since the outbreak of COVID-19, brand advertisers have become more reserved with their marketing budget and are allocating the bulk of it to performance campaigns. This decision may impact a brand for various reasons. It narrows down the possibility of growing business opportunities. A specific focus on performance media and campaigns cannot reinforce one’s digital brand powers, which is the influence of a brand in a digital environment that is recognized, preferred, considered, and even advocated by its consumers. Helping companies reroute around these shortcomings is OneAD—an AI-powered AdTech service company for brand advertisers. With OneAD, advertisers can seek specific brand audiences by AI-powered and datadriven methodology instead of generic data targeting methods and also enhance digital brand powers with highly visible and impactful communication tools. OneAD is committed to creating data-driven, technology-enabled solutions to help brand advertisers stay ahead of the market competition in an everchanging digital environment. As one of the top data solution providers in Taiwan, many international data marketplaces such as Nielsen, The Trade Desk, Yahoo, and Lotame seek to partner with OneAD to gain access to regional data.
The cornerstone of OneAD's state-of-the-art services is its data management platform, OneDATA. It is a human-centric, scalable, and real-time data pool and source to the company's several people-oriented data solution offerings. With 99.8 percent coverage of the whole Taiwanese population, OneDATA is considered the largest thirdparty data pool in Taiwan. OneDATA contains most onlineand-offline digital data points to compute and structure audience data to mirror consumers’ online and offline journeys. "OneAD is one of the top regional data providers for international data marketplaces. By leveraging the rich and multiple consumer graphs across the open internet, OneDATA, OneAD's self-built DMP, is the one that knows everyone’s intent the best," remarks Joyce Lee, CEO, and Cofounder of OneAD.
Instead of only focusing on the demographic and interests-based tags, OneAD leverages cutting-edge DataTech capabilities to compute Shopper Graph—a highly brand/productrelated data graph which portrays consumers' digital behaviors toward specific brands, products, and their functions and demands. "With a great number of Shopper Graphs from the open internet, brands can efficiently target their high potential consumers at scale to enhance and accumulate their digital brand powers, fulfilling the ultimate brand building purpose," says Hilo Chen, Chairmen, and Cofounder of OneAD.
OneDATA draws its data sources to fully encompass all sorts of consumer online & offline behavior.
OneAD is one of the top regional data providers for international data marketplaces. By leveraging the rich and multiple consumer graphs across the open internet, OneDATA, OneAD's self-built DMP, is the one that knows everyone’s intent the best
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