APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Big Data
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Big Data
    • RPMG
    Previous
    Next

    RPMG: Measurable, Predictable, Sustainable Revenue Growth!

    Craig McKell,Managing Partner, RPMGCraig McKell, Managing Partner
    One of the biggest challenges haunting companies today is ‘sub-optimal or poor revenue’ delivery. Getting people to think about revenue creation as a process and adopting a ‘measurement and analysis’ philosophy to revenue operations remains a cumbersome task. More importantly, businesses need to understand that solutions to these problems can’t be the same in every situation. In most cases, when something goes wrong nobody knows what to fix, and when things go right, they don’t know what to do to make it happen more often. Australia-based RPMG addresses this challenge by applying proprietary algorithms to marketing and sales data from a multitude of sources to help its clients understand how the pieces of their revenue production machinery fit and work together. “RPMG is doing for revenue production what Money Ball did for baseball. As Brad Pitt’s character Billy Beane says in the movie, we’re card counters at the blackjack table, and we’re going to turn the odds on the house,” says Craig McKell, Managing Partner at RPMG.

    Revenue is perhaps the most important process in any company and believing that ‘revenue is the lifeblood of a company,’ RPMG offers a range of specialised revenue improvement solutions such as diagnostics, blueprints and data analytics. The revenue diagnostics help in getting a suitable solution to be deployed keeping in mind the needs of the clients. It provides the base line or foundation through which a company can measure their improvement. Blueprints, on the other hand, are simply a logical next step from the diagnostics. RPMG’s revenue diagnostic identifies the changes required to drive the marginal gains, and then prepares a revenue blueprint for the same.

    The average year-on-year revenue performance of companies has witnessed 24 percent improvement after adopting RPMG’s solution


    According to McKell, the revenue diagnostics are like visiting the doctor, while blueprints are the prescription received from the pharmacy or drug store or surgeon. With the motto, ‘fixing what needs fixing,’ RPMG’s solutions and processes enable companies to identify and make incremental and sometimes invisible changes to its clients’ marketing and sales functions, usually yielding dramatically disproportionate results.

    Since its genesis in 2005, RPMG has worked with 148 organizations of different sizes and industries. The average year-on-year revenue performance improvements across those companies have been 24 percent after adopting RPMG’s solution. Appreciating the solutions deployed by RPMG, Stuart McLean, CEO of Google Enterprise said, “RPMG’s solutions completely changed our outlook on the way we engaged with our market and customers. The ability of RPMG to engage our team and get them switched onto ‘the buyers’ journey’ was fantastic.”

    Recounting the company’s experience of over a decade in the industry, McKell believes that the challenges faced by the RPMG team are precisely the same as the ones Billy Bean encountered in Moneyball. “Even when you can prove what you say works, whenever you’re challenging hundreds of years of status quo, you’re threatening people. Persuading marketing and sales people that they needn’t be frightened of data, numbers and process has been our biggest challenge,” adds McKell.

    RPMG’S value proposition lies in getting predictive and prescriptive about revenue analytics. The team at RPMG employs a multitude of sources to help its clients accurately forecast the future, identify holes in future revenues before they occur and aid them in taking the most insightful decisions to fix those loopholes in the revenue system. Continuing with their legacy to challenge the set ‘norm,’ RPMG’s future releases will incorporate machine learning into its accumulated consulting IP software. The aim is to transform RPMG’s system into an expert system that not only diagnoses current issues but predicts future ones to generate relevant advises on the most appropriate corrective tactical interventions.
    Previous
    Next
    Share this Article:
    Tweet
    Share

    RPMG Info

    Company
    RPMG

    Headquarters
    .

    Management
    Craig McKell, Managing Partner

    Description
    Enables companies to identify and make incremental and invisible changes to its marketing and sales functions

    2017

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    Previous Next
    Change Management is a Prime Issue for CIOs

    Pratap Gharge , Executive Vice President & CIO, Bajaj Electricals Ltd

    Experience on Data Analytics

    Kee Siang Lee, Chief Information Officer,National Library Board

    Survival of the Fittest in a Data-Driven World: The Secret is in your Software

    Jason Jackson, Field CTO and Director, Advanced Field Engineering, Pivotal APAC

    When Science Fiction Becomes Science Fact: An Industry Embracing Monumental Change

    Stephen Barnham, Senior Vice President & Chief Information Officer, Metlife Asia

    Big Data and Credit Scoring in Indonesia

    Darmawan Zaini, Chief Technology & Product Officer, UangTeman

    Being Innovative with the Technology is One of the Best Ways Ahead

    Patrick Bulacz,CTO, APAC & Global Head, Mobile,Bluewolf

    Big Data Initiatives need Innovative Thinking to Make Things Happen

    Kah Chai Tan, Group CIO, Sime Darby Berhad

    Be an au courant CIO for the Organization

    Eric Ho, CIO & Co-Owner, Hong Kong Broadband Network

    How Reliance Entertainment leverages SMAC and ERP-SAP

    Sayed Peerzade, Group CIO, Reliance Big Entertainment & Reliance Entertainment - Digital

    Initial Involvement of Stakeholders in Project Lifecycle

    Vipin Kumar, CIO, Escorts group

    How Have Recent Advancements in Big Data Been Impacting Businesses?

    Marc Solomon, CIO, Bvn Architecture

    Using Big Data Analytics to produce high-quality Big Data Storage

    Andrei Khurshudov, Chief Technologist, Seagate, Mark Brewer, SVP and CIO, Seagate Technology, Michael Crump, VP of Quality, Seagate Technology

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://bigdata.apacciooutlook.com/vendor/rpmg-measurable-predictable-sustainable-revenue-growth-cid-2180-mid-112.html