APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Big Data
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Big Data
    • Smartwill
    Previous

    Smartwill: Designing Relationship between Companies and Customers

    Follow Smartwill on :

    President & CEO,Masashi Sakamoto, SmartwillMasashi Sakamoto, President & CEO
    Many organizations still rely on their past experience to develop measures for customers. On the other hand, with the diversification of sales channels, customer data has become more complicated, and customers who should be valued have not been correctly identified. So there are many cases where even huge investments are not effective. Witnessing these challenges in the retail industry, Masashi Sakamoto, a highly experienced individual in CRM, marketing, and business development, founded Smartwill Inc., a leading big data analytics company. Smartwill takes advantage of big data to better understand customers and creates a customized mechanism for them to innovate their business structure and enhance customer satisfaction and corporate profits.

    Sakamoto remarks, “Over ten years, we have contributed to sales improvement of many organizations by analyzing big data and deriving results.” Smartwill moves into the clients’ business by analyzing their big data and identifying the true loyal customers that resonate with each organization’s strategy. The company then supports its clients in building better relationships with their customers by planning measures that will utilize the latest technology and constructing operational systems once the measures are implemented.

    Sakamoto considers the differentiating factor of Smartwill to be the unsurpassed knowledge about CRM that cannot be ignored while considering big data. Sakamoto’s expertise in this area can be understood with the book he published, “The Basics of Customer Relationship Management.” He has also been engaged in CRM promotion activities, such as teaching CRM strategy at a business school with the longest history in Japan.

    Over ten years, we have contributed to sales improvement of many organizations by analyzing big data and deriving results

    Regarding the application of this expertise in Smartwill, Sakamoto notes, “We promote digital transformation, mainly for real stores by applying the know-how gained in CRM, and provide digital solutions based on AI technology.” Smartwill develops an original method of ‘RFM plus α model’ to analyze big data and find true loyal customers for client organizations. For example, the company performs a thorough 3C (company, customer, and competitor) analysis in qualitative and quantitative measures, fine-tunes customer definition with a conventional RFM axis, and finally derives a new customer definition based on the viewpoint of ‘+α.’ And Sakamoto remarks, “Each Smartwill client company, has its own ‘new customer definition’, and further customer retention is being pursued.”

    As to reinstate the applicability of these services, Sakamoto narrates a success story of Smartwill with a client in the US fast fashion. As Smartwill collaborated with this client, they had membership programs that had low repurchase rates and were not functioning for retention due to a lack of notable brand characteristics. Smartwill, with the aim to derive the true loyal customers, provide visualization as a dashboard, and design a membership program that helps improve retention, succeeded in raising the rate of excellent customers up to 40 percent and contributed significantly to sales.

    Smartwill, considering the pandemic situation, has recently developed an online communication tool for customers in the after-corona era, AICO, which will soon be multilingual. It embodies online face-to-face customer service and creates a virtual shopping experience. As it also embodies credit card payments, Sakamoto finds the key point of AICO to be the payment method incorporated in the system. He says, “We are planning and considering the ‘AICO Payment’ service as an initiative to improve on current payment systems.” Smartwill plans on global expansion and likes to develop and provide digital solutions that will enhance the customer experience value.
    Previous

    Vendor Viewpoints

    The ideal way of retail in the new era ~What can be seen from the abolition of Japanese stamp culture?~

    Masashi Sakamoto, President,
    The ideal way of retail in the new era ~What can be seen from the abolition of Japanese stamp culture?~
    Share this Article:
    Tweet
    Share

    Smartwill Info

    Company
    Smartwill

    Headquarters
    Roppongi, Tokyo

    Management
    Masashi Sakamoto, President & CEO

    Description
    Smartwill moves into the clients’ business by analyzing their big data and identifying the true loyal customers that resonate with each organization’s strategy. The company then supports its clients in building better relationships with their customers by planning measures that will utilize the latest technology and constructing operational systems once the measures are implemented. Sakamoto considers the differentiating factor of Smartwill to be the unsurpassed knowledge about CRM that cannot be ignored while considering big data

    2020

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    Previous Next
    Change Management is a Prime Issue for CIOs

    Pratap Gharge , Executive Vice President & CIO, Bajaj Electricals Ltd

    Experience on Data Analytics

    Kee Siang Lee, Chief Information Officer,National Library Board

    Survival of the Fittest in a Data-Driven World: The Secret is in your Software

    Jason Jackson, Field CTO and Director, Advanced Field Engineering, Pivotal APAC

    When Science Fiction Becomes Science Fact: An Industry Embracing Monumental Change

    Stephen Barnham, Senior Vice President & Chief Information Officer, Metlife Asia

    Big Data and Credit Scoring in Indonesia

    Darmawan Zaini, Chief Technology & Product Officer, UangTeman

    Being Innovative with the Technology is One of the Best Ways Ahead

    Patrick Bulacz,CTO, APAC & Global Head, Mobile,Bluewolf

    Big Data Initiatives need Innovative Thinking to Make Things Happen

    Kah Chai Tan, Group CIO, Sime Darby Berhad

    Be an au courant CIO for the Organization

    Eric Ho, CIO & Co-Owner, Hong Kong Broadband Network

    How Reliance Entertainment leverages SMAC and ERP-SAP

    Sayed Peerzade, Group CIO, Reliance Big Entertainment & Reliance Entertainment - Digital

    Initial Involvement of Stakeholders in Project Lifecycle

    Vipin Kumar, CIO, Escorts group

    How Have Recent Advancements in Big Data Been Impacting Businesses?

    Marc Solomon, CIO, Bvn Architecture

    Using Big Data Analytics to produce high-quality Big Data Storage

    Andrei Khurshudov, Chief Technologist, Seagate, Mark Brewer, SVP and CIO, Seagate Technology, Michael Crump, VP of Quality, Seagate Technology

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://bigdata.apacciooutlook.com/vendor/smartwill-designing-relationship-between-companies-and-customers-cid-5585-mid-401.html