True Data: Unleashing the Power of Big Data

While many companies are interested in incorporating big data analytics into their businesses, not many have the resources to interpret the data and use it to develop products and services and plan policies. Having embraced the trend of digital transformation, manufacturers and retailers are looking to understand their consumers based on data to better serve them than their competitors. However, analyzing such huge volumes of data, aggregated at the point of contact with consumers, is not an easy task. Different companies have different data formats and categories of products, which makes it extremely labor-intensive and inefficient for manufacturers and retailers to cleanse and analyze the data on their own. This is where companies like True Data can make a difference.

As a data hub for manufacturers and retailers, True Data can integrate and cleanse large amounts of data, build “standard transaction data” and “standard product masters,” and provide them with SaaS or customized reports to meet a wide range of marketing needs.

Further, Eagle Eye—a prominent SaaS for manufacturers— is integrated with the aforementioned “standard transaction data” and “standard product masters,” which are updated to the latest status on a daily basis—users can analyze the data without the need for cleansing and other preliminary work. For this, users do not need any technical knowledge—the data is processed at high speed and users can get a lot of analysis results in a short time.

True Data is Japan’s leading ID-POS marketing company with proven expertise in the use of ID-POS and other consumer big data. Founded with the goal of helping corporations and institutions to “see the truth” by leveraging data, True Data excels in the use of IDPOS and other consumer big data for AI as well as for third-party marketing applications and data governance-based distribution. “We not only provide SaaS and reports, but also training and education on how to use them. For instance, we can provide specific know-how for manufacturers to use in proposing business meetings with retailers, and for advertising agencies and sales promotion companies to use in market research and targeting,” notes Hiroyuki Yonekura, CEO of True Data. The company also supports the philosophy of the data-driven Regional Education Association for Marketing, which aims to revitalize local communities through the training of data marketers who use data to conduct marketing. True Data actively supports the development of educational materials and training of instructors while providing statistical data on purchases, marketing methods, and other know-how.

The ability to learn about a customer's purchase history is a key feature of ID-POS data, which is not available in POS data. To put things in perspective, Yonekura explains, “When a new product is launched, it will be rated very differently depending on which product the buyer was buying before the new product. If the new product is taking market share from another company's product, it's a success, but if it's taking market share away from your own product, then it's not a good outcome.”