WINNER Technology: Bringing Data Analytics to Brick-and-Mortar Businesses
With the consumption upgrading boom and the rapid development of the retail industry in China, business data and analytics is gaining increased prominence. While the online business data collection is mature with integrated data collection and refined operation practices, there still exists a huge gap in offline business data collection and application. With their profound industry experience and multiple cutting-edge technology patents, Winner Technology facilitates technology innovation for offline smart shopping by establishing a data platform for brick-and-mortar businesses. Since its inception, the company has been dedicated to offline consumer behavior analytics and business value mining by focusing on technical innovation and product research. They concentrate on their technology R&D to improve their products based on market demand and the trends in technical development. The company’s big data platform, winneryun.com, based on the nationwide sensor network and integrated business information in China, provides data collection, management, and operation services for brick-and-mortar businesses.
Brick-and-mortar business data collection lacks in data integrity and accuracy since it is limited to the sensor installation scale and technical levels. By doing independent R&D on video analytics algorithm, data application platform and core corollary equipment, WINNER Technology has people counting products based on AI to realize individual shopper analytics featuring high accuracy, stability, sensitivity, anti-interference capability, and extendibility.
Scattered, static, and isolated data provide no value to businesses. The data silos in brick-and-mortar businesses need to be connected to derive value out of data. The company’s data platform is a pool of offline business data resources designed to provide accurate business operation service including smart business management, precise marketing, smart location selection, and smart decision making.
Additionally, this data needs to be multi-dimensionally integrated to realize its true potential. As a third-party platform, it helps brick-and-mortar business integrate and utilize multi-channel data by integrating their self-collected data with other data resources. The platform connects online and offline business data to ensure there is a seamless integration of all the required business data for their customers.
WINNER Technology provides Traffic Data Benchmarking, Traffic Operation Diagnosis, Activity Effect Evaluation, Brand Leasing Decision, and Business District Insight services. Based on the practical scenarios of shopping mall and brand chain stores, the company also provides a Mall Store-level Traffic Solution and Smart Store Solution. The company’s Mall Store-level Traffic solution aids the mall management to realize customer insight, enhance store service, and improve operational capability. The solution counts the traffic of every store in the mall combined with the store sales data to keep the mall management informed about shopping behavior with data collection sensor technology to provide multi-dimensional data analytics. The Smart Store Solution delivers a closed-loop system for the brick-and-mortar store from data collection and data management to final data application. WINNER Technology provides data service on offline customer behavior analytics for over 1000 shopping malls and department stores and more than 20,000 brand chain stores. They also have 11 branch offices and subsidiaries, three R&D centers and over 130 service points, covering more than 340 cities in China.
As the distinguished brick-and-mortar business consumption data vendor in China, WINNER Technology persists on innovation upgrading in technology, product application, and business model. They envision taking the urban population as their target research and integrating data for future application in finance, security and protection, tourism, and advertising.