APAC CIO Outlook
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Agile

    Artificial Intelligence

    Aviation

    Bi and Analytics

    Big Data

    Blockchain

    Cloud

    Cyber Security

    Digital Infrastructure

    Digital Marketing

    Digital Transformation

    Digital Twin

    Drone

    Internet of Things

    Low Code No Code

    Networking

    Remote Work

    Singapore Startups

    Smart City

    Software Testing

    Startup

  • E-Commerce

    Education

    FinTech

    Healthcare

    Manufacturing

    Retail

    Travel and Hospitality

  • Dell

    Microsoft

    Salesforce

    SAP

  • Cognitive

    Compliance

    Contact Center

    Corporate Finance

    Data Center

    Data Integration

    Digital Asset Management

    Gamification

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    RegTech

    Travel Retail

Menu
    • Big Data
    • Microsoft
    • Procurement
    • Managed Services
    • Cyber Security
    • Gamification
    • Blockchain
    • CRM
    • Software Testing
    • E-Commerce
    • Low Code No Code
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Big Data
    Editor's Pick (1 - 4 of 8)
    left
    How Have Recent Advancements in Big Data Been Impacting Businesses?

    Marc Solomon, CIO, Bvn Architecture

    When Science Fiction Becomes Science Fact: An Industry Embracing Monumental Change

    Stephen Barnham, Senior Vice President & Chief Information Officer, Metlife Asia

    The Inherent Necessity of Big Data as a Strategic Factor

    Esteban Remecz, CIO, Asia Pacific, ZF Group

    Big Data and Credit Scoring in Indonesia

    Darmawan Zaini, Chief Technology & Product Officer, UangTeman

    Experience on Data Analytics

    Kee Siang Lee,

    Building a Smart City by Better Connected World

    Barry Lerner, South Pacific Regional CIO, Huawei Technologies

    Survival of the Fittest in a Data-Driven World: The Secret is in your Software

    Jason Jackson, Field CTO and Director, Advanced Field Engineering, Pivotal APAC

    Big Data Initiatives need Innovative Thinking to Make Things Happen

    Kah Chai Tan, Group CIO, Sime Darby Berhad

    right

    Culture and Talent in the Digital Age-Where Being Data Driven is an Empty Cliche without Data Obsession

    Sean MacCarthy, Executive Director Analytics & Segmentation, Claire’s Inc.

    Tweet
    content-image

    Sean MacCarthy, Executive Director Analytics & Segmentation, Claire’s Inc.

    Since the iPhone first debuted, the pace of digital adoption by consumers and companies competing for their attention has continued to grow each year.

    In the retail space, access to data to compete well has been important since the first UPC scanner; big data has existed since the first Supply Chain ERP systems began allowing for localized assortments. And so in one sense, and I suspect this is true across most industry verticals, the need to drive business decisions with data isn’t anything revolutionary. What the internet, mobile devices, and social media have allowed us to do though is not just to understand our customer within our four walls, but also understand our customers within their lives, where they are in their life journeys, where and what they aspire to be, what they care about, and how they want to be interacted with.

    Listening to millions of voices all talking at once is no easy task, though, and it takes key foundational pieces in a company’s culture and talent to take advantage of what our customers are telling us and the world.

    In regards to culture, there is no way around it anymore; the cliché of being data-driven is true, but what is more apropos is to be data-obsessed. Who cares where we’re driving with data if we already know the fuel (the data) feeding our car won’t work.

    Before we even begin to look at what our customers are doing outside of our four walls, do we even know what they’re doing inside and whether our processes and products are meeting their needs? A company that does not obsess about master data will eventually falter as employees churn and “tribal knowledge” walks out the door. This is not just an IT concern as relates to systems integrations; all aspects of a company have to understand that the information they put into many of a company’s systems is eventually used to perform myriad analyses that direct company strategic direction, and so the old adage, “Garbage in, garbage out” is more impactful than ever. What is your company doing to not only ensure an MDM solution is in place that can handle the governance of current and emerging attributes, but that those who own the entry of those attributes understand the importance of this part of their role and have discrete goals or KPI’s tied to proper entry and maintenance?

    Do your people running sales, merchandising, finance, operations organizations understand that casual treatment of the inputs into a CRM/PIM/DAM/ERP/etc. can lead to an inability to properly analyze even the most basic things like lifetime value, profitability, sales of products of XYZ color, etc.? Data is not just something for CDO’s and CIO’s to obsess over, it is for every leader in the company to obsess over.

    When it comes to talent, strong curiosity is critical (and to be fair, is just as important to a successful company’s culture as well). In general, what I mean by this is that companies ought to seek hiring in technical and nontechnical roles people who ask why, seek answers, and are willing to get creative to solve problems. If it is a technical role, I’d also add that they think in logical systems/ structures (e.g., people with coding, mathematical, formal logic backgrounds).

    On the non-technical side of the business, this means that you’ll have an audience who is ready and willing to be educated to the appropriate level of some of the more technical aspects of what goes into the many solutions/ analyses/models/systems integrations that the technical people in a CDO/CIO org are executing and sharing on behalf of the business.

    On the technical side of the business, this means you’ll have people who are curious about how their work impacts the operational sides of the business, are willing to seek alternative solutions when budgets or systems constraints are presented and enjoy keeping themselves current with technologies/skills that may not be necessary for their current responsibilities.

    DATA IS NOT JUST SOMETHING FOR CDO’S AND CIO’S TO OBSESS OVER, IT IS FOR EVERY LEADER IN THE COMPANY TO OBSESS OVER

    Hiring talent with this trait allows for great flexibility in servicing a company’s current and emerging needs. For example, in the analytics world, Data Scientists often have to play the role of Data Engineers as well. So the ability to be proficient in scripting languages, in general, has a huge advantage as it opens the door for data acquisition outside a company’s first-party and paid third-party data sets. Furthermore, with scripting languages, if the skillset doesn’t currently exist, if they’ve got a robust curiosity as defined above, the ability to learn scripting on the web is incredibly easy. I’ve hired many people who had never touched Python or R, but within weeks they were executing business-critical tasks using these languages.

    To take it one step further, those who exhibit this type of capability often allow for in house solutions to be built when the budget just isn’t there for an off the shelf solution. Much of the competitive intelligence my teams generate and a few of our robotic process automations are due to just such a skillset, all without cost.

    From their social media accounts, their web traffic, app usage, search history, purchases, customer service interactions, etc., your customers are constantly letting you know where they are and what they need, where they will be and what they need to get there, and where they aspire to be. By working in a data-obsessed culture and hiring talent with a strong curiosity, you’ll ensure that your company is ready to meet its customers on that journey in a way that is meaningful to them, drives conversion and engagement, and builds trust and confidence in your brand.

    tag

    Big Data

    Weekly Brief

    loading
    Top 10 Big Data Solutions Companies – 2022

    Featured Vendors

    Kogentix

    Boyd Davis, CEO

    Illation

    Dallas Newton, Country Business Manager

    ON THE DECK

    Big Data 2022

    Top Vendors

    Big Data 2021

    Top Vendors

    Big Data 2020

    Top Vendors

    Big Data 2019

    Top Vendors

    Big Data 2019

    Top Vendors

    Big Data 2018

    Top Vendors

    Big Data 2017

    Top Vendors

    Big Data 2016

    Top Vendors

    Big Data 2015

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    A dose of our own medicine

    A dose of our own medicine

    SABINA JANSTROM, IT DIRECTOR, DYNO NOBEL
    Insider Threat

    Insider Threat

    AI is America's best weapon for disrupting health inequities

    AI is America's best weapon for disrupting health inequities

    Michael Dowling, President & Ceo, Northwell Health and Tom Manning, Chairman, Ascertain
    Combating IoT Challenges with Smart Choices

    Combating IoT Challenges with Smart Choices

    Sandeep Babbar, Head Of Technology Innovation, Gwa Group Limited
    Artificial Intelligence regulations and its impact on medical devices

    Artificial Intelligence regulations and its impact on medical devices

    Leo Hovestadt, Director Quality Assurance Elekta
    Blockchain: promises to revolutionise superapps and the trust factor in insurance

    Blockchain: promises to revolutionise superapps and the trust factor in insurance

    Sue Coulter, Head of Group Digital, AIA Group Julian Lo, Director of Digital Engineering, AIA Group
    Data as a Business

    Data as a Business

    Ricardo Leite Raposo, Director of Data & Analytics at B3
    How Digital Transformation Impacts Big Data Analytics

    How Digital Transformation Impacts Big Data Analytics

    Davide Di Blasi, Global Quality and Lean Director , Hilding Anders International
    Loading...

    Copyright © 2023 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    |  Sitemap |  Subscribe |   About us

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://bigdata.apacciooutlook.com/cxoinsights/culture-and-talent-in-the-digital-agewhere-being-data-driven-is-an-empty-cliche-without-data-obsession-nwid-7833.html